DECADES OF AKIRA
CONTENT STRATEGY FOR AN ICON
OVERVIEW
BACKGROUND
Robert Taylor is a devoted film buff and critic. He wanted to be the first person to write about each and every film made by world renowned Japanese filmmaker Akira Kurosawa. He approached We Them Us and optimized website with strong focus on content strategy to optimize his content.
OBJECTIVE
Providing documentation and strategy on how to publish content online and become the No. 1 source for Akira Kurosawa’s movies.
OBSTACLES
Finding a large quantity of Akira Kurosawa fans or similar film buffs.
Initial project scope.
SOLUTION
An SEO optimized website for Akira Kurosawa’s filmography fans.
FINAL DESIGN
DISCOVERY PHASE
Informational interviews and surveys were performed amongst 42 film students and professionals that actually search daily for information about all kinds of films and directors.
Persona
COMPETITIVE ANALYSIS
STRATEGY PHASE
After analyzing the highest ranked websites about Akira Kurosawa and other filmmakers:
