Jessica Dercks: Project Manager
Justin Jackson: Research
Regina Kim: Research Lead
Nathalie Perez: UX Designer - UI Lead
Run Your City is mobile app created to connect users with run clubs and schedule runs. After it's launch the app is not generating new users and it's current ones are not engaging with the app.
To help Run Your City acquire and maintain a stronger user base by re-designing the mobile app to be more user-friendly.
People interviewed: 25 +
Run Clubs interviewed: 10
Countries covered: 3
Meet our users
After interviewing 25+ run club leaders, members and independent runners, we compiled this information in two user types.
An independent runner, who is a prospect to join run clubs and is also looking for resources to improve his performance. This person runs marathons and runs regularly by himself.
The run club leader who plans runs and motivates her run club. She is constantly looking for ways to improve her community as a whole.
What our research showed
Why are users not engaging?
100% of run clubs use social media as a way to communicate with their members.
They have a set meeting point, day and time that take place rain or shine.
After quantitative research, interviews and testing we discovered that the app was not serving any needs or pain points to it's users.
What do runners want?
We discovered they want access to trusted information and a space to build and nurture their running community.
So we created a pivot.
The pivot consists in responsive website that is a trusted and reliable resource for the running community as a whole, regardless of run club interest or status.
Most of our interviews showed a need to find trustful and non biased information for fitness, health, gear reviews, etc. They would come to this information by word of mouth or other trusted resources.
While keeping the business goal of addressing Run Clubs, we wanted their information needs.
Bellow the fold we created the "Get Matched!" tool. As we visited run clubs we discovered how different and unique they are. They have distinct personalities and finding the right fit is crucial for runners.
We found a gap in the market for a tool that would allow runners to identify with the run club convenient to them.
Run Club directory. As we interviewed individual runners they mentioned how they were intimidated by run clubs. Besides finding a suitable run schedule (another pain point we found), we want to alleviate fear by giving them a directory with brief descriptions filled by run clubs themselves.