UX | UI Designer
DSC00996.JPG

Run Your City

Run Your City

 
 
 

Team

Jessica Dercks: Project Manager
Justin Jackson: Research
Regina Kim: Research Lead
Nathalie Perez: UX Designer - UI Lead

 

Problem

Run Your City is mobile app created to connect users with run clubs and schedule runs. After it's launch the app is not generating new users and it's current ones are not engaging with the app.

 Run Your City Mobile App

Run Your City Mobile App

 
 

Goal

To help Run Your City acquire and maintain a stronger user base by re-designing the mobile app to be more user-friendly. 

 

Research

People interviewed: 25 +
Run Clubs interviewed: 10
Countries covered: 3

Meet our users 

After interviewing 25+ run club leaders, members and independent runners, we compiled this information in two user types.

An independent runner, who is a prospect to join run clubs and is also looking for resources to improve his performance. This person runs marathons and runs regularly by himself.

The run club leader who plans runs and motivates her run club. She is constantly looking for ways to improve her community as a whole.

Personas.001.jpeg

 

What our research showed

Why are users not engaging?

  • 100% of run clubs use social media as a way to communicate with their members.

  • They have a set meeting point, day and time that take place rain or shine.
     

After quantitative research, interviews and testing we discovered that the app was not serving any needs or pain points to it's users.

 

What do runners want?

 We discovered they want access to trusted information and a space to build and nurture their running community.


So we created a pivot.

 

 

Solution 

 The pivot consists in responsive website that is a trusted and reliable resource for the running community as a whole, regardless of run club interest or status.

 
 

Most of our interviews showed a need to find trustful and non biased information for fitness, health, gear reviews, etc. They would come to this information by word of mouth or other trusted resources.

While keeping the business goal of addressing Run Clubs, we wanted their information needs.

 

 

 

Bellow the fold we created the "Get Matched!" tool. As we visited run clubs we discovered how different and unique they are. They have distinct personalities and finding the right fit is crucial for runners. 

We found a gap in the market for a tool that would allow runners to identify with the run club convenient to them.

 

Run Clubs

Run Club directory. As we interviewed individual runners they mentioned how they were intimidated by run clubs. Besides finding a suitable run schedule (another pain point we found), we want to alleviate fear by giving them a directory with brief descriptions filled by run clubs themselves. 

 

 

Run Club profile. In our interviews when we asked "what makes this run club unique?" they always said it's about the people and the community. 
Through their profile runners can connect with the club and make a decision to run with a group suited to what they're looking for.

 

Resources

Directory. In our second round of interviews runners would always mention how they follow specific people on Instagram, listen to specific podcasts, and follow specific publications. They mentioned that feeling they were non biased was important. 

We classified the most mentioned subjects into subcategories and grouped them by type of resource. All of these resources were mentioned in our interviews.

Category pg.jpg
 

Article Page.  When asked how they got to them they would specify through someone they knew, or someone they trusted. This is why being able to share the content in our website is also crucial for it's growth.

The content strategy behind this is to have aggregated trusted content that is curated to become a go to source for runners information needs.

 

Ask The Tribe 

As our runners expressed a need of engaging in the community,
here they talk about issues they're concerned about.

 
 
 
 

Process: The Fun Stuff.

 

We conducted 2 rounds of contextual research and interviews, before and after the pivot.

UX Tools: Heuristic evaluation of the app in it's current state - C & C analysis - social media audit - user flows - personas - site maps - sketches - feature prioritization - and a lot of white boarding!